Medical Research Foundation
Brand strategy and implementation for an independent charitable foundation
A new brand from strategy to delivery
The Medical Research Foundation aims to be the charity of choice for people and organisations who wish to contribute to the improvement of human health by supporting medical research at the highest level.
We created a new brand identity for the Medical Research Foundation, the independent charity that supports promising new research in areas that are otherwise underfunded.
What we delivered
– Brand strategy
– Brand creation
– Stakeholder engagement
– C-suite presentations
– Verbal identity
– Icon set
– Social assets
– Brand guidelines
– Interactive PDF
Gaining a rounded view of the charity
We did extensive research with key audiences including researchers, donors, staff, and trustees. We also used online surveys to engage audiences from around the UK. These research insights were essential in helping us to develop the proposition, values, and new identity for the Medical Research Foundation.
At the heart of this new identity for the charity is the need to fundraise, thrive, and support the UK research community. Our research shone a light on the charity’s unique research funding approach and showed an organisation that is human-centred and forward-thinking.
The identity represents a step-change for the Medical Research Foundation. It has transformed their core and fundraising communications to better reflect the amazing work they enable through the emerging researchers they fund.
Through our considered brand identity the charity is transforming their core and fundraising communications – to better reflect the amazing work they enable through the emerging researchers they fund.
"Red Stone understood our needs and organisation brilliantly. They were always keen, not at all precious about their ideas and had tight control over deadlines. They worked incredibly well with our team and it was a pleasure throughout. Most importantly Red Stone came up with a dramatic and flexible design that fully reflects who we are and has been embraced by the whole organisation."Angela Hind, director at Medical Research Foundation