In a nutshell, at a glance, TLDR
We create brands, communications and campaigns for optimistic organisations that want to make a positive change to the world.
Rooted in reality, made with heart and designed for everyone – we help brands connect with their audiences in ways that matter.
What we do
Brand
We bring brands to life. From shaping strategies that uncover what makes your organisation remarkable to creating visual and verbal identities that cut through and connect with audiences everywhere your brand appears.
Brand strategy
Strong brands start with a clear point of view. We work with you to define the position that sets you apart and makes you matter to people – then turn that strategy into a story you can tell, and a personality you can bring to life.
Visual identity
We create bold, accessible visual identities that bring strategy to life and reflect the heart of your organisation. Designed to stand out, scale up and be used by everyone, our identity systems are full of life and built to flex everywhere your brand shows up.
Verbal identity
A great story needs a clear voice. We create verbal identities that turn brand personalities into practical tools – from tone of voice to messaging frameworks. Flexible, intuitive and unmistakable you, a strong verbal identity turns every piece of content into an chance to connect.
Naming
Descriptive? Abstract? Evocative? Naming needs critical eyes and open minds. At its best, your brand's name can help you stand out, clarify what you do, stick in people’s minds and sum up your strategic position.
Brand architecture
The right brand architecture builds brand equity, improves efficiency and helps your audience understand your offer. We explore how your brands and products are connected and experienced by your audience to define a model that will work for your organisation now and for the future.
UX and UI
A brand's digital expression is everything. Often it's people's first interaction with you – where trust, understanding and connections are made. We create brands that feel native everywhere – combining rigorous UX research and accessibility best practice with expressive UI that brings your brand to life with every tap, click and scroll.
Communication
If your brand is the blueprint, your communications are the finished product. We design, plan, and execute everything from reporting and social to moving image and illustration – helping you connect with your audience, no matter the channel.
Reporting
From big-picture narrative to meticulous details, we create reports that inform, engage and tell a story. We turn complex information into accessible, visually striking stories and translate raw data into information design that adds meaning.
Motion
How your brand moves matters as much as your typeface or colour palette. From animated explainers that make detailed information more engaging, to micro animations that elevate digital products and emotive stories brought to life through film, we help brands bake motion into their communications.
Comms strategy
Don't shout into the void. A well thought out comms strategy gets the right message to the right people at the right time. We pinpoint your audience, choose the best channels to reach them and build plans that are measurable and actionable. Then we make it happen – through layered messaging that really connects.
Content
The right words and the right picture. Brands are content-hungry, but not all content is created equal. From vague copy to inconsistent art direction, the details matter. We make content that earns attention, meets needs, and connects emotionally. Dreamy!
Illustration and iconography
Illustration adds a layer of character and warmth to brand communication. It helps simplify complex ideas, enhance storytelling and give brands a distinctive visual voice. We create bespoke iconography and illustration for brands of all shapes and sizes – making messages more engaging, memorable and distinctive wherever your brand shows up.
Comms rollout
Rolling out a brand across everything you do is a massive job. It’s one thing having a shiny new set of guidelines, but the proof is in making them work in the real world. We know what it takes to get all your comms singing – from the high-profile launch campaign to the humble internal template.
Campaign
Campaigns are all about influencing people. Changing their behaviour, getting them to donate, noticing who you are. We create campaigns with purpose, with a central idea and messaging that engages your audience and encapsulates your brand.
Awareness
Awareness campaigns are vital in brand communication as they build recognition, educate audiences and shape perception. They promote your brand’s values and purpose, building awareness and trust. Our campaigns consistently drive engagement, influence behaviour, laying the foundations for long-term brand loyalty. And the results speak for themselves.
Behaviour change
Our behaviour change campaigns go beyond awareness to inspire action. They address habits, shift mindsets and align behaviour with brand values to affect positive change. They deepen engagement and demonstrate a meaningful commitment to making an impact.
Fundraising
Say it with feeling. Getting people to support you takes more than stand-out creative. We develop fundraising campaigns that combine strategic insight with emotive storytelling. Backed by audience insights and measurable goals, we combine compelling creative with on-point messaging and targeted media tactics. Made to deliver results, and deliver emotional impact.
How we do it
No two projects are the same, and we shape our approach to fit yours. But four principles guide everything we do – shaped by years of experience and proven by results. They don’t just steer our process, they’re the foundation for how we push positive change.
Assume nothing. Unearth everything.
We start every project with open minds and critical eyes – leaving assumptions at the door and digging deep to find the solutions that go beyond the expected. From desk research and workshops, to subscribing to podcasts and going to support meetings, getting to grips with your world, your audience and your subject matter is fundamental to fully understanding your world and ensuring the problem we set out to solve is the one that really needs solving.
Embrace the uncomfortable
Getting the best out of a project requires commitment, optimism and a whole lot of teamwork. Creating something great isn’t easy and there are moments in the process where we are pushed (and push our partners) out of our collective comfort zone. For us, this is fundamental to creating great work. So we embrace it and guide our clients through the process to keep everyone all in from start to finish.
Go beyond
We challenge our partners to push forward. To see the art of the possible. To have the biggest impact. We believe game-changing work happens at the intersection of shared values and distinct expertise. That’s where the magic happens.
Design to deliver
We create work that works in the real world. From brand strategy you can actually use in conversation (not just park in a PDF on a server), to design systems built to hit the ground running tailored to work for in-house teams – whatever their skills and capacity.
Who we do it for
From household names to small teams making big moves, we partner with charities, forward-thinking companies and ambitious organisations of all shapes and sizes.
The results
From brands that connect to campaigns that shift behaviours, our focus is always on making creative that makes a real world impact.
- 2,434% of target for full video views in our Energy Saving Trust Heat pump myths campaign.
- 116,500 checked their risk in five months (target: 52,000) during our Royal Osteoporosis Society campaign.
- 777% increase in website traffic (target: 20%) for our Moorfield’s Eye Charity awareness campaign.
- 32% increase in branded searches following our brand awareness campaign for Canal & River Trust.
- 10.3m OOH campaign for our ‘We’re here’ campaign for St Mungo’s homelessness charity.
- 16 international design and/or marketing awards won by Red Stone so far in 2026.