Red Stone win at Better Future World Design Awards British Business Bank, Energy Saving Trust and Penny Brohn UK win Silver! Opinion
Making rebrand work for you in three(ish) steps Making rebrand work for you in three(ish) steps Opinion
Taking brand authenticity beyond box checking Things change over time. People change. We grow and evolve. Authenticity in brands is no different. Creative Lead, Rich Corr explored this topic at Charitycomms latest Brand Breakfast. Authenticity is and should be an ever-evolving process. But there's a slightly dated view that brands need to be fixed entities. That once we create a brand, that's it, our job is done. But the reality is, brands need to keep evolving, keep learning and changing over time. A brand’s authenticity is intrinsically linked to this. But what actually is brand authenticity? Opinion
Kids brand refresh. Speaking up with disabled children Kids is a charity that creates life-changing opportunities and speaks up with children and young people with special educational needs and disabilities, young carers and families. Opinion
Using insights in brand development All great brands and campaigns are based on insight. Human insight to make sure they connect with their target audiences. Organisational insight to remain true to the strategy. Sector insights for market differentiation and to be on-trend socially and culturally. But where do they come from? Let’s explore. Opinion
Tips for optimising your brand for fundraising Charities are undoubtedly facing challenging times as the pandemic has hit income hard. That means it has never been more important to consider how your brand can work for fundraising. Opinion
What can charities learn from social movements? The coronavirus pandemic has demonstrated brands ability to unite people with shared values - like the millions coming together to clap for the NHS. Opinion
