Getting good surplus food back on the table
70% of UK surplus food goes to waste every year. That's 1,000,000,000 meals. It’s bananas (sometimes literally).
But it doesn't have to be that way.
Felix is at the forefront of the food rescue movement in the UK. They’re on a mission to rescue more surplus food and get it to people who need it most.
Engagement
- Engaged and managed input from stakeholders throughout project
Strategy
- Campaign architecture
Creative
– Campaign concept
– Core campaign messaging
– Messaging themes and headlines
– Image creation
Delivery
– Multiple OOH sites
– Social campaign assets
Rescuing food for fuller lives
Fresh off our successful rebrand, Felix partnered with Red Stone to launch a high-impact campaign. The aim was not only to drive brand awareness, but to show the scale of the challenge and inspire meaningful action.
Still establishing the Felix brand to new and existing audiences nationally, it was key that surplus food should remain at the heart of the campaign. But the campaign needed to show the wider movement and collective action behind redistribution.
Step forward the ‘Redistribution Revolution’.
National to local – a flexible campaign that resonates
It was important for the campaign to be flexible, with messaging tailored to different audiences getting them to join the Redistribution Revolution. The overarching national campaign was adapted to different locations – making statistics relevant to individual communities and reinforcing the presence of our network across the country.
The out of home campaign was national and supported by paid Meta and Google ads, as well as organic social.
Policy change
To bolster this aspect of the campaign, we're helping Felix take the revolution to the Labour Party conference – raising awareness and support from members and policymakers – local and national.
