World Animal Protection

Disruptive PR activity for a global charity

WAP KFC BANNER 1920x1080

Tactical response to KFC’s ‘The Whole Chicken’ advertising campaign

World Animal Protection approached Red Stone to deliver a hard-hitting response to KFC's 'The Whole Chicken' ad, as part of the 'Change for Chickens' campaign we devised for them.

WAP KFC IMAGES 1920x1230 7
Wap Kfc Large Image 1400X940 02

What we did

– Campaign
– Photography and art direction
– Social assets
– Motion

Wap Kfc Large Image 1400X940 04

Creative PR stunt

Alongside a social media campaign (Twitter and Facebook) that Red Stone produced for World Animal Protection, we created a pastiche of the mural at the centre of KFC’s campaign just around the corner from the fast-food chain’s UK ad agency.

WAP KFC IMAGES 1920x1230 4
WAP KFC IMAGES 1920x1230 8
WAP KFC IMAGES 1920x1230 5

Our creative centred on a graffiti installation using the same wallspace in Shoreditch on which KFC launched their campaign. Our version, however, implored pedestrians to find out the “whole truth” about KFC chicken by directing them to the #ChangeforChickens hashtag.

Our tactical response was selected by The Drum as the ‘number 1 top creative PR stunt of 2017’. Nice.

WAP KFC IMAGES 1920x1230 6

More like this

Let's stay in touch

Sign up to receive all the latest news and happenings from our (WFH) studio