Genetic Disorders UK

Supporting children affected by life-altering genetic disorders

Genetic Disorders UK

Supporting children affected by life-altering genetic disorders

Disciplines

Doing good in Denim

Jeans for Genes Day is an annual fundraising campaign for Genetic Disorders UK. The campaign raises awareness of genetic disorders affecting children across the UK, encouraging people to don their denim and do what they can to raise money in support of the cause.

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Spreading the word

Red Stone were commissioned to refresh the existing campaign materials, building on previous successes, and developing the overarching message.

Following an audit of previous materials, we identified the need to amplify the visibility of the cause behind the campaign, whilst maintaining the fun factor around Jeans for Genes Day itself.

The result was a positive and engaging campaign, rolled out across all touch points.

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Latest tweet

We helped make @Girlguiding fit for the future. And had a blast at the same time! 🏆 #everygirl https://t.co/iZN5McKFID
19 Nov 2019 08:26