World Animal Protection
A global engagement campaign to end the secret suffering of chickens
Campaign to improve the lives of 10 billion chickens
World Animal Protection’s vision is a world where animal welfare matters and animal cruelty has ended. Red Stone was commissioned to shape the campaign through messaging and visuals that can be universally understood.
What we delivered
– Brand strategy
– Brand creation
– Campaign
– Stakeholder engagement
– Verbal identity and messaging
– Illustration, infographics, icon set
– Social assets
– Motion
– Brand guidelines
– Interactive PDFs, templates
A campaign that can work across the globe
We worked with World Animal Protection to build a campaign strategy, mapping insights gained from research onto a series of propositions. From this, we created a campaign that is positive, powerful and works in any language.
Launching the campaign
The campaign goes live with a film we made to highlight the conditions in which many meat chickens are raised, along with an animated ad in Times Square, New York.
More like this
WRAP
Compleating campaign
