Red Stone rebrand Explorer Scouts for a generation worn out by expectation

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When Explorer Scouts launched in 2002, most families shared a single home computer (if they had one at all), and social media didn't exist yet. More than two decades on, the world's moved on, and a brand built for teenagers was starting to show its age.

Check out the full article of our rebrand for Explorer Scouts over at Creative Boom 🙌

 

  • 7616 SCO Explorer Scouts CASE STUDY VISUALS 1 15
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