Valpak

Evolving a leading name in sustainability

VAL Brand review BANNER 1920x1080

Sharpened focus to increase competitive advantage

Valpak is the UK’s leading environmental compliance organisation. It has led the way since the very first producer responsibility legislation was introduced.

We wanted to energise the company and sharpen its offer. Valpak asked us to develop their brand strategy and create a brand identity and implementation programme.

5834 VAL Brand and communications review 1 0 32
Red Valpak Case Study 1 0 Assets
5834 VAL Brand and communications review 1 0 33

How to stay ahead in an increasingly competitive sector

There are more and more start-ups and established waste management companies, making this a high-growth sector.

5834 VAL Brand and communications review 1 0 34
Red Valpak Case Study 1 0 Assets3
Red Valpak Case Study 1 0 Assets4

We held interviews with key stakeholders and established that the existing visual identity and tone of voice needed to work harder to match Valpak's position as an industry leader.

Red Valpak Case Study 1 0 Assets Spread
Red Valpak Case Study 1 0 Assets7
VAL Brand review IMAGE 818x1080 1

A step change

We identified the existing brand’s strengths, and put them at the centre of our strategy.

The output from this was a comprehensive graphic system that centres on the core brand thought 'Driven by tomorrow'. This takes inspiration from the logo. We refined the tone of voice and rolled it out across all brand touchpoints.

Red Valpak Case Study 1 0 Assets18
Red Valpak Case Study 1 0 Assets9
Red Valpak Case Study 1 0 Assets10
Red Valpak Case Study 1 0 Assets11

More like this