Evolving a leading name in sustainability
Sharpened focus to increase competitive advantage
Valpak is the UK’s leading environmental compliance organisation. It has led the way since the very first producer responsibility legislation was introduced.
We wanted to energise the company and sharpen its offer. Valpak asked us to develop their brand strategy and create a brand identity and implementation programme.
How to stay ahead in an increasingly competitive sector
There are more and more start-ups and established waste management companies, making this a high-growth sector.
We held interviews with key stakeholders and established that the existing visual identity and tone of voice needed to work harder to match Valpak's position as an industry leader.
A step change
We identified the existing brand’s strengths, and put them at the centre of our strategy.
The output from this was a comprehensive graphic system that centres on the core brand thought 'Driven by tomorrow'. This takes inspiration from the logo. We refined the tone of voice and rolled it out across all brand touchpoints.