Valpak

The evolution of a leading name in sustainability

Valpak

The evolution of a leading name in sustainability

Sharpening focus to increase competitive advantage

Valpak is the UK’s leading environmental compliance organisation, leading the way since the very first producer responsibility legislation was introduced.

To energise the company and sharpen its offer, Red Stone was commissioned to develop the brand strategy and create a brand identity and implementation programme. 

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Staying ahead in an increasingly competitive sector

As sustainability concerns have risen up the news agenda, start-ups and established waste management companies have entered the space in increasing numbers, making this a high-growth sector. 

After holding interviews with key stakeholders, it became clear that the existing visual identity and tone of voice needed to work harder to match Valpak's position as an industry leader.

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A step change

Our approach to evolving the brand focused on identifying the existing brand’s strengths, bringing them front and centre.

Centred around the core brand thought 'Driven by tomorrow' and taking inspiration from the logo, we produced a comprehensive graphic system and refined tone of voice to be rolled out across all touch points.

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19 Nov 2019 08:26