UK Dementia Research Institute
Brand creation for a new research institute
The new UK Dementia Research Institute (UK DRI) is a £250m, UK-wide institute which brings together world-leading expertise.
Red Stone was commissioned to create a brand to reach out to researchers and versatile enough to appeal to the general public and government. The primary driver for the brand is the recruitment of staff to the Institute, which aims to engage up to 400 scientists in a rich and varied programme of creative dementia research.
What we delivered
– Brand strategy
– Brand creation
– Stakeholder engagement and C-suite presentations
– Brand guidelines
Authority, optimism and conviction
The mark is an expression of the virtual connection to hundreds of researchers across the UK towards the common goal of curing dementia. The new brand supports this by helping the UK DRI communicate with authority, optimism and conviction.
As part of the project we also designed and implemented a website as a minimum viable product for brand launch.