Unifying a growing organisation

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As a rapidly growing company, comprised of multiple brands, Reconomy required a more robust and consistent brand architecture to help focus the company offer, bringing the various brands under the master brand.

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Following multiple workshops and interviews across the organisation, Red Stone proposed a simplified, future-proofed model, to clarify Reconomy’s current position, and ensure the structure of the organisation as it continues to grow.

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Defining a personality

To help transition from a house of brands to a branded house model, Red Stone refined the brand attributes and brand focus, centred around the customer rather than the service.

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A diverse and flexible tone of voice was developed, to ensure that Reconomy connected with its wide range of audiences, whilst operating under a single master brand.

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