Reconomy
Unifying a growing organisation
![Reconomy Brand Banner](/uploads/images/_mobileImageFullWidthX2/Reconomy_Brand_Banner.jpg)
As a rapidly growing company, comprised of multiple brands, Reconomy required a more robust and consistent brand architecture to help focus the company offer, bringing the various brands under the master brand.
![Reconomy logos 1920x1230](/uploads/images/_mobileImageFullWidthX2/Reconomy_logos_1920x1230.jpg)
![Reconomy unified approach 1920x1230](/uploads/images/_mobileImageFullWidthX2/Reconomy_unified_approach_1920x1230.jpg)
Following multiple workshops and interviews across the organisation, Red Stone proposed a simplified, future-proofed model, to clarify Reconomy’s current position, and ensure the structure of the organisation as it continues to grow.
![Reconomy venn 1920x1230](/uploads/images/_mobileImageFullWidthX2/Reconomy_venn_1920x1230.jpg)
Defining a personality
To help transition from a house of brands to a branded house model, Red Stone refined the brand attributes and brand focus, centred around the customer rather than the service.
![Reconomy service 1920x1230](/uploads/images/_mobileImageFullWidthX2/Reconomy_service_1920x1230.jpg)
A diverse and flexible tone of voice was developed, to ensure that Reconomy connected with its wide range of audiences, whilst operating under a single master brand.
![Reconomy transition 1920x1230](/uploads/images/_mobileImageFullWidthX2/Reconomy_transition_1920x1230.jpg)
![Reconomy Brand 1](/uploads/images/_mobileImageFullWidthX2/Reconomy_Brand_1.jpg)
![Reconomy Brand 4](/uploads/images/_mobileImageFullWidthX2/Reconomy_Brand_4.jpg)
![Reconomy i Phone 1920x1230](/uploads/images/_mobileImageFullWidthX2/Reconomy_iPhone_1920x1230.jpg)
![Reconomy Brand 3](/uploads/images/_mobileImageFullWidthX2/Reconomy_Brand_3.jpg)
![RECO 19205](/uploads/images/_mobileImageFullWidthX2/RECO_19205.jpg)
![Reconomy Brand 8](/uploads/images/_mobileImageFullWidthX2/Reconomy_Brand_8.jpg)