Brand refresh for an independent regulator


Brand refresh for an independent regulator


A refreshed brand for a pioneering organisation

The Human Fertilisation and Embryology Authority (HFEA), is a world-class regulator of fertility treatment and human embryo research. Following a tender process, Red Stone was appointed to update the brand identity.

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Our approach

The identity focuses around an updated version of the HFEA logo, and for the first time HFEA have brand assets and detailed guidance to support the identity.

  • HFEA Brand Statement 1400x940
  • HFEA Brand Covers 1400x940
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  • HFEA Brand Cells 1400x940
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Appropriate, harmonious and consistent

The new HFEA identity represents a step-change in the expression of the brand. By rationalising and creating supporting brand assets, we were able to ensure all communications from HFEA are appropriate, harmonious and consistent.

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  • HFEA Brand Guidelines 1400x940

Latest tweet

Good luck to the awesome team at @Girlguiding tonight! Off to the @TSEawards Our fingers are crossed for you!!… https://t.co/DElftSM7vt
19 Sep 2019 19:14