Brand refresh for an independent regulator

HFEA Brand Banner image 5120x2250

A new brand for a pioneering organisation

The Human Fertilisation and Embryology Authority (HFEA) is a world-class regulator of fertility treatment and human embryo research, and the first statutory body of its type in the world.

HFEA Brand Large-image 1400x940 1
HFEA Brand Statement 1400x940

What we delivered

– Brand strategy
– Brand development
– Reporting
– Stakeholder engagement
– Verbal identity and messaging
– Illustration, infographics, icon set
– Social assets
– Brand guidelines
– Interactive PDFs, templates
– Print

Hfea Fertility And Figures 1400X940 2 1
HFEA Brand Large-image 1400x940 11

Our approach

Collaborating closely with HFEA, we developed a new visual solution that centres around an updated version of the existing logo.

We modernised and simplified, with the primary logo placing the four words that make up the name stacked, so the acronym reads clearly, within a vertical line. As part of the refresh, HFEA has brand assets for the first time ever, and detailed guidance to support the new identity.

HFEA Brand Covers 1400x940

Appropriate, harmonious and consistent

The new HFEA identity represents a step-change in the expression of the brand. Its main objectives are to reflect and promote the brand's vision, purpose, principles and tone; to create a brand that's both recognisable and consistent, while remaining flexible and adaptable – always meeting the needs of the HFEA audience.

By rationalising and creating supporting brand assets, we were able to ensure all communications are appropriate and harmoniously HFEA.

HFEA Brand Large-image 1400x940 9
HFEA Brand Guidelines 1400x940
HFEA Brand Large-image 1400x940 4

More like this

Let's stay in touch

Sign up to receive all the latest news and happenings from our (WFH) studio