Reinvigorating a charity’s brand
The BookTrust logo represents a step-change in the expression of the brand. We created a new strapline – ‘Inspire a love of reading’ – to focus the brand proposition and the B/heart symbol expresses the significant emotional impact that words can have.
The brand had its first outing at London Book Week, with a core set of print materials we designed to push the new BookTrust messaging.
We used the symbol as a flexible brand asset containing illustration to boost recognition of the brand.