BookTrust
Reinvigorating a charity’s brand
![BTR identity BANNER 1920x1080](/uploads/images/_mobileImageFullWidthX2/BTR_identity_BANNER_1920x1080.jpg)
Visual identity
The BookTrust logo represents a step-change in the expression of the brand. We created a new strapline – ‘Inspire a love of reading’ – to focus the brand proposition and the B/heart symbol expresses the significant emotional impact that words can have.
![Book Trust Brand Large-image 1400x940](/uploads/images/_mobileImageFullWidthX2/Book_Trust_Brand_Large-image_1400x940.jpg)
![Book Trust Brand Large-image 21 1400x940](/uploads/images/_mobileImageFullWidthX2/Book_Trust_Brand_Large-image_21_1400x940.jpg)
What we delivered
– Brand strategy
– Brand creation
– Stakeholder engagement, C-suite presentations
– Verbal identity and messaging
– Photography and art direction
– Illustration
– Brand guidelines
– Interactive PDFs
– Print
![Book Trust Brand Large-image 10 1400x940](/uploads/images/_mobileImageFullWidthX2/Book_Trust_Brand_Large-image_10_1400x940.jpg)
Print material
The brand had its first outing at London Book Week, with a core set of print materials we designed to push the new BookTrust messaging.
![Book Trust Brand Large-image 9 1400x940](/uploads/images/_mobileImageFullWidthX2/Book_Trust_Brand_Large-image_9_1400x940.jpg)
![Book Trust Brand Large-image 15 1400x940](/uploads/images/_mobileImageFullWidthX2/Book_Trust_Brand_Large-image_15_1400x940.jpg)
Brand assets
We used the symbol as a flexible brand asset containing illustration to boost recognition of the brand.
![Book Trust Brand Large-image 6 1400x940](/uploads/images/_mobileImageFullWidthX2/Book_Trust_Brand_Large-image_6_1400x940.jpg)
![Book Trust Brand Large-image 17 1400x940](/uploads/images/_mobileImageFullWidthX2/Book_Trust_Brand_Large-image_17_1400x940.jpg)
![Book Trust Brand Large-image 4 1400x940](/uploads/images/_mobileImageFullWidthX2/Book_Trust_Brand_Large-image_4_1400x940.jpg)
![Book Trust Brand Large-image 13 1400x940](/uploads/images/_mobileImageFullWidthX2/Book_Trust_Brand_Large-image_13_1400x940.jpg)
![Book Trust Brand Large-image 7 1400x940](/uploads/images/_mobileImageFullWidthX2/Book_Trust_Brand_Large-image_7_1400x940.jpg)
![Book Trust Brand Large-image 14 1400x940](/uploads/images/_mobileImageFullWidthX2/Book_Trust_Brand_Large-image_14_1400x940.jpg)
![Book Trust Brand Large-image 16 1400x940](/uploads/images/_mobileImageFullWidthX2/Book_Trust_Brand_Large-image_16_1400x940.jpg)
![Book Trust Brand Large-image 23 1400x940](/uploads/images/_mobileImageFullWidthX2/Book_Trust_Brand_Large-image_23_1400x940.jpg)
![Book Trust Brand Large-image 22 1400x940](/uploads/images/_mobileImageFullWidthX2/Book_Trust_Brand_Large-image_22_1400x940.jpg)
![Book Trust Brand Large-image 19 1400x940](/uploads/images/_mobileImageFullWidthX2/Book_Trust_Brand_Large-image_19_1400x940.jpg)