BookTrust

Reinvigorating a charity’s brand

BTR identity BANNER 1920x1080

Visual identity

The BookTrust logo represents a step-change in the expression of the brand. We created a new strapline – ‘Inspire a love of reading’ – to focus the brand proposition and the B/heart symbol expresses the significant emotional impact that words can have.

Book Trust Brand Large-image 1400x940
Book Trust Brand Large-image 21 1400x940
Book Trust Brand Large-image 10 1400x940

Print material

The brand had its first outing at London Book Week, with a core set of print materials we designed to push the new BookTrust messaging.

Book Trust Brand Large-image 9 1400x940
Book Trust Brand Large-image 15 1400x940

Brand assets

We used the symbol as a flexible brand asset containing illustration to boost recognition of the brand.

Book Trust Brand Large-image 6 1400x940
Book Trust Brand Large-image 17 1400x940
Book Trust Brand Large-image 4 1400x940
Book Trust Brand Large-image 13 1400x940
Book Trust Brand Large-image 7 1400x940
Book Trust Brand Large-image 14 1400x940
Book Trust Brand Large-image 16 1400x940
Book Trust Brand Large-image 23 1400x940
Book Trust Brand Large-image 22 1400x940
Book Trust Brand Large-image 19 1400x940

More like this