Collectiv Food
A better way to source
![CFO 1920x1230 BANNER](/uploads/images/_mobileImageFullWidthX2/CFO_1920x1230_BANNER.jpg)
Reimagining food supply for a new age
Collectiv Food is reimagining the food supply chain, creating a fairer system that removes unnecessary intermediaries and reconnects producers and buyers.
Our comprehensive brand review is helping the company sharpen its offer. We ran a series of workshops and interviews, and used the insights we gained to create a set of brand principles centred around transparency, quality, and sustainability.
![CFO 1920x1230 1](/uploads/images/_mobileImageFullWidthX2/CFO_1920x1230_1.jpg)
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What we delivered
– Brand strategy
– Brand creation
– Website
– Stakeholder engagement and C-suite presentations
– Verbal identity and messaging
– Photography
– Illustration, infographics, icon set
– Social assets
– Brand guidelines
– Motion
– Interactive PDFs
– Print
![CFO 1920x1230 4](/uploads/images/_mobileImageFullWidthX2/CFO_1920x1230_4.jpg)
Our brand review provides the foundation for a new identity that has successfully set Collectiv Food apart from the traditional big players in the sector.
![CFO 1920x1230 5](/uploads/images/_mobileImageFullWidthX2/CFO_1920x1230_5.jpg)
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Transparency at every stage
A key part of the new brand is a bold graphic approach that puts produce front and centre and builds on the principle of transparency.
![CFO 1920x1230 8](/uploads/images/_mobileImageFullWidthX2/CFO_1920x1230_8.jpg)
![CFO 1920x1230 9](/uploads/images/_mobileImageFullWidthX2/CFO_1920x1230_9.jpg)
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Beyond the expected
We developed a modular illustration style to expand the brand's visual language and offer a fresh, playful way to communicate with an industry that’s awash with food imagery.
![CFO 1920x1230 12](/uploads/images/_mobileImageFullWidthX2/CFO_1920x1230_12.jpg)
![Cfo Portrait Mobile 1](/uploads/images/_mobileImageFullWidthX2/CFO_portrait_mobile_1.jpg)
![CFO 818x1080 1](/uploads/images/_mobileImageFullWidthX2/CFO_818x1080_1.jpg)
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Bringing it all together
We continue to work alongside Collectiv Food as part of the brand roll-out. This includes producing a range of materials from digital applications to large format signage to bring the brand to life.
![CFO 1920x1230 15](/uploads/images/_mobileImageFullWidthX2/CFO_1920x1230_15.jpg)
![CFO 818x1080 3](/uploads/images/_mobileImageFullWidthX2/CFO_818x1080_3.jpg)
![Cfo 1400Px 940Px Brochure Cover 2](/uploads/images/_mobileImageFullWidthX2/CFO_1400px_940px_brochure_cover_2.jpg)
![Cfo 1400Px 940Px Social 1](/uploads/images/_mobileImageFullWidthX2/CFO_1400px_940px_social_1.jpg)
![Cfo 1400Px 940Px Box Sicker](/uploads/images/_mobileImageFullWidthX2/CFO_1400px_940px_box_sicker.jpg)
![Cfo 1400Px 940Px Delivery Box 1](/uploads/images/_mobileImageFullWidthX2/CFO_1400px_940px_delivery_box_1.jpg)
![Cfo 1400Px 940Px Container 2](/uploads/images/_mobileImageFullWidthX2/CFO_1400px_940px_container_2.jpg)
![Transform Awards Europe 818x525px](/uploads/images/_mobileImageFullWidthX2/Transform-Awards-Europe-818x525px.jpg)
Transform Awards Europe 2021
Best overall visual identity
Gold: Best visual identity from the food and beverage sector