Centre for Ageing Better
The tools to affect real change
Let’s make ageing better
We work with the Centre for Ageing Better to help them achieve their vision of a society where everyone enjoys later life. Our brand refresh for them is far-reaching – transforming their visual and verbal identity.
What we delivered
– Brand strategy
– Brand development
– Stakeholder engagement and C-suite presentations
– Verbal identity and messaging
– Photography and art direction
– Illustration, infographics, icon set
– Social assets
– Brand guidelines
– Interactive PDFs, templates
Forward drive
Our first priority was to build on the strengths of the existing brand assets. In particular, we put the graphic angle of their logo centre stage – and used this to represent the organisation’s drive for change.
We paired this new visual language with a more proactive copywriting style to give the brand more flexibility to campaign, and more authority on policy and research.
Using data to show the impact of an ageing society in a meaningful way
The Centre for Ageing Better regularly publish research and use data in their communications. We created a flexible data visualisation style to emphasise how our society is ageing and to show the need for action.
"Red Stone’s whole team is tremendous to work with – they make it so easy and stress-free to achieve our goals and more. The agency is brimming with a very talented group of people that have a load of experience, creativity and great people skills."
Digital Officer, Centre for Ageing Better
Telling powerful stories with stats
We created a new set of icons, as well as illustration and infographic styles. And we also used a fresh approach to the foundation’s photography. Combining these elements helped us to tell powerful and illuminating stories with statistics.
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