Centre for Ageing Better

The tools to affect real change

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Let’s make ageing better

We work with the Centre for Ageing Better to help them achieve their vision of a society where everyone enjoys later life. Our brand refresh for them is far-reaching –transforming their visual and verbal identity.

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Forward drive

Our first priority was to build on the strengths of the existing brand assets. In particular, we put the graphic angle of their logo centre stage – and used this to represent the organisation’s drive for change.

We paired this new visual language with a more proactive copywriting style to give the brand more flexibility to campaign, and more authority on policy and research.

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Using data to show the impact of an ageing society in a meaningful way

The Centre for Ageing Better regularly publish research and use data in their communications. We created a flexible data visualisation style to emphasise how our society is ageing and to show the need for action.

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"Red Stone’s whole team is tremendous to work with – they make it so easy and stress-free to achieve our goals and more. The agency is brimming with a very talented group of people that have a load of experience, creativity and great people skills."

Yehia Nasr, Digital Officer
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Telling powerful stories with stats

We created a new set of icons, as well as illustration and infographic styles. And we also used a fresh approach to the foundation’s photography. Combining these elements helped us to tell powerful and illuminating stories with statistics.

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