Centre for Ageing Better
The tools to affect real change
Let’s make ageing better
We work with the Centre for Ageing Better to help them achieve their vision of a society where everyone enjoys later life. Our brand refresh for them is far-reaching – transforming their visual and verbal identity.
What we delivered
– Brand strategy
– Brand development
– Stakeholder engagement and C-suite presentations
– Verbal identity and messaging
– Photography and art direction
– Illustration, infographics, icon set
– Social assets
– Brand guidelines
– Interactive PDFs, templates
Our first priority was to build on the strengths of the existing brand assets. In particular, we put the graphic angle of their logo centre stage – and used this to represent the organisation’s drive for change.
We paired this new visual language with a more proactive copywriting style to give the brand more flexibility to campaign, and more authority on policy and research.
Using data to show the impact of an ageing society in a meaningful way
The Centre for Ageing Better regularly publish research and use data in their communications. We created a flexible data visualisation style to emphasise how our society is ageing and to show the need for action.
"Red Stone’s whole team is tremendous to work with – they make it so easy and stress-free to achieve our goals and more. The agency is brimming with a very talented group of people that have a load of experience, creativity and great people skills."Digital Officer, Centre for Ageing Better
Telling powerful stories with stats
We created a new set of icons, as well as illustration and infographic styles. And we also used a fresh approach to the foundation’s photography. Combining these elements helped us to tell powerful and illuminating stories with statistics.