Let’s make ageing better
The Centre for Ageing Better have a vision of society where everyone enjoys later life. We worked with them to realise that vision through a comprehensive brand refresh. Building on existing equity and challenging perceptions around what ageing looks like, the development has given Centre for Ageing Better a unified brand system with the clarity and impact it needs.
Engagement
– Engaged and managed input from stakeholders throughout project
Strategy
– Brand story
Creative
– Logo development and strapline
– Messaging matrix
– Photoshoots
– Illustration, infographics and iconography
Delivery
– Brand guidelines
– Multi-touchpoint brand assets and templates
Drive and flex
Whilst the existing brand didn't have the flex or tone needed to effectively engage with all audiences, there was equity in the logo itself. We built on that strength, refining the logo and designing a robust and flexible visual system that comes directly from it. The graphic angle is the driving force behind the brand. Kinetic, bold and dynamic, it represents the foundation’s drive for change.
The system is completed by a warm illustrative approach – created in house at Red Stone, a clear and engaging approach to information design and a fresh approach to photography that challenges perceptions of ageing.
Clear, consistent, compelling
Alongside the refreshed visual system, we developed a more proactive approach to tone of voice and copywriting. Together, they create a cohesive identity that let's the brand comfortably shift it's tone from campaigning to research reporting, whilst always sounding clear, consistent and compelling.
“Red Stone’s whole team is tremendous to work with – they make it so easy and stress-free to achieve our goals and more. The agency is brimming with a very talented group of people that have a load of experience, creativity and great people skills.”
