British Business Bank
Brand for an award-winning investor
![British Business Bank BPC Brand header 1920x1230 2](/uploads/images/_mobileImageFullWidthX2/British_Business_Bank_BPC_Brand_header_1920x1230_2.jpg)
Investing for the long-term
British Patient Capital’s long-term vision is for more home-grown and fully-funded, high growth companies to fulfill their potential to be players on the global stage.
As part of a wider brand development programme for British Business Bank, Red Stone was commissioned to develop the British Patient Capital brand as an integrated, but distinctive part of British Business Bank.
![British Business Bank BPC Brand logo 1920x1230 2](/uploads/images/_mobileImageFullWidthX2/British_Business_Bank_BPC_Brand_logo_1920x1230_2.jpg)
![British Business Bank BPC Brand icons 1920x1230 2](/uploads/images/_mobileImageFullWidthX2/British_Business_Bank_BPC_Brand_icons_1920x1230_2.jpg)
What we delivered
– Brand architecture
– Brand creation
– Stakeholder engagement and C-suite presentations
– Verbal identity and messaging
– Photography and art direction
– Illustration, infographics, icon set
– Brand guidelines
– Interactive PDFs
![British Business Bank BPC Brand diagram 1920x1230 2](/uploads/images/_mobileImageFullWidthX2/British_Business_Bank_BPC_Brand_diagram_1920x1230_2.jpg)
Catalysing change
The ‘aperture’ represents British Patient Capital’s core message and focus. It is the window on how they catalyse change and fulfill potential.
![British Business Bank BPC Brand visual identity 1920x1230 3](/uploads/images/_mobileImageFullWidthX2/British_Business_Bank_BPC_Brand_visual-identity_1920x1230_3.jpg)
Bringing it all together
The British Patient Capital brand has the flexibility to work across multiple applications. Bringing the visual building blocks of the brand together in a managed and consistent way allows the creation of a diverse, exciting range of visual communications.
![British Business Bank BPC Brand brochure 1920x1230 3](/uploads/images/_mobileImageFullWidthX2/British_Business_Bank_BPC_Brand_brochure_1920x1230_3.jpg)
![British Business Bank BPC Brand website 1920x1230 3](/uploads/images/_mobileImageFullWidthX2/British_Business_Bank_BPC_Brand_website_1920x1230_3.jpg)
![British Business Bank BPC Brand image B 1920x1230 2](/uploads/images/_mobileImageFullWidthX2/British_Business_Bank_BPC_Brand_image_B_1920x1230_2.jpg)
![British Business Bank BPC Brand image 1920x1230 2](/uploads/images/_mobileImageFullWidthX2/British_Business_Bank_BPC_Brand_image_1920x1230_2.jpg)
![British Business Bank BPC Brand social post 2 1920x1230 4](/uploads/images/_mobileImageFullWidthX2/British_Business_Bank_BPC_Brand_social_post_2_1920x1230_4.jpg)
![British Business Bank BPC Brand merch 1 1920x1230 2](/uploads/images/_mobileImageFullWidthX2/British_Business_Bank_BPC_Brand_merch-1_1920x1230_2.jpg)
![British Business Bank BPC Brand merch 2 1920x1230 2](/uploads/images/_mobileImageFullWidthX2/British_Business_Bank_BPC_Brand_merch-2_1920x1230_2.jpg)
![Transform Awards Europe lg 818x525px](/uploads/images/_mobileImageFullWidthX2/Transform-Awards-Europe_lg_818x525px.jpg)
Transform Awards Europe 2021
Highly commended:
Best development of a new brand within an existing brand portfolio