British Business Bank

Brand for an award-winning investor

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Investing for the long-term

British Patient Capital’s long-term vision is for more home-grown and fully-funded, high growth companies to fulfill their potential to be players on the global stage.

As part of a wider brand development programme for British Business Bank, Red Stone was commissioned to develop the British Patient Capital brand as an integrated, but distinctive part of British Business Bank.

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What we delivered

– Brand architecture
– Brand creation
– Stakeholder engagement and C-suite presentations
– Verbal identity and messaging
– Photography and art direction
– Illustration, infographics, icon set
– Brand guidelines
– Interactive PDFs

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Catalysing change

The ‘aperture’ represents British Patient Capital’s core message and focus. It is the window on how they catalyse change and fulfill potential.

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Bringing it all together

The British Patient Capital brand has the flexibility to work across multiple applications. Bringing the visual building blocks of the brand together in a managed and consistent way allows the creation of a diverse, exciting range of visual communications.

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