Big Lottery Fund

Internal comms campaign for leading grantmaker

Big Lottery Fund

Internal comms campaign for leading grantmaker


Encouraging better communication

The Big Lottery Fund needed a toolkit to help them communicate better among themselves, and asked for Red Stone’s help. As part of a business transformation programme, we helped people produce consistent internal comms, which incorporate four strands of activity – People Agenda, System, Learning and Customer.

  • BLF BPR logo 1400x940
  • BLF BPR strand logos 1400x940

A coherent identity system

There needed to be a coherent identity to all four strands of the programme. As a starting point, we took the circle of the core Big Lottery Fund brand. From here, we developed a colour palette and designed a set of simple style templates suitable for all users, as well as guidelines for employees producing more complex materials. The identity included a set of patterns, icons and suggestions for photography.


The guidelines have proved a success across all groups of employees in the organisation.

  • BLF BPR icons 1400x940
  • BLF BPR-identity poster -white-background 1400x940


Latest tweet

RT @MedResFdn: Are you looking for a new fundraising role? Join our small, but rapidly expanding team @MedResFdn to help advance medical re…
15 Mar 2018 11:51