The National Lottery Community Fund
Internal comms campaign for leading grantmaker
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Encouraging better communication
The Big Lottery Fund needed a toolkit to help them communicate better among themselves, and commissioned Red Stone to help. As part of a business transformation programme, we helped people produce consistent internal comms, which incorporate four strands of activity – People Agenda, System, Learning and Customer.
![BPR 1920x1230 1](/uploads/images/_mobileImageFullWidthX2/BPR_1920x1230_1.jpg)
![BLF BPR strand logos 1400x940](/uploads/images/_mobileImageFullWidthX2/BLF_BPR_strand_logos_1400x940.jpg)
What we delivered
– Brand creation
– Illustration, infographics, icon set
– Brand guidelines
– Interactive PDFs, templates
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A coherent identity system
There needed to be a coherent identity to all four strands of the programme. As a starting point, we took the circle of the core Big Lottery Fund brand. From here, we developed a colour palette and designed a set of simple style templates suitable for all users, as well as guidelines for employees producing more complex materials. The identity included a set of patterns, icons and suggestions for photography.
![BPR 1920x1230 4](/uploads/images/_mobileImageFullWidthX2/BPR_1920x1230_4.jpg)