The National Lottery Community Fund

Internal comms campaign for leading grantmaker

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Encouraging better communication

The Big Lottery Fund needed a toolkit to help them communicate better among themselves, and commissioned Red Stone to help. As part of a business transformation programme, we helped people produce consistent internal comms, which incorporate four strands of activity – People Agenda, System, Learning and Customer.

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What we delivered

– Brand creation
– Illustration, infographics, icon set
– Brand guidelines
– Interactive PDFs, templates

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A coherent identity system

There needed to be a coherent identity to all four strands of the programme. As a starting point, we took the circle of the core Big Lottery Fund brand. From here, we developed a colour palette and designed a set of simple style templates suitable for all users, as well as guidelines for employees producing more complex materials. The identity included a set of patterns, icons and suggestions for photography.

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