The National Lottery Community Fund
Internal comms campaign for leading grantmaker
Encouraging better communication
The Big Lottery Fund needed a toolkit to help them communicate better among themselves, and asked for Red Stone’s help. As part of a business transformation programme, we helped people produce consistent internal comms, which incorporate four strands of activity – People Agenda, System, Learning and Customer.
What we delivered
– Brand creation
– Illustration, infographics, icon set
– Brand guidelines
– Interactive PDFs, templates
A coherent identity system
There needed to be a coherent identity to all four strands of the programme. As a starting point, we took the circle of the core Big Lottery Fund brand. From here, we developed a colour palette and designed a set of simple style templates suitable for all users, as well as guidelines for employees producing more complex materials. The identity included a set of patterns, icons and suggestions for photography.