A pioneering organisation
Social Finance is a not for profit organisation partnering with governments, service providers, the voluntary sector and the financial community, to find better ways of tackling social problems in the UK and globally. They combine social and financial insight to help their partners make a difference to enduring problems.
We worked with Social Finance to sharpen their brand, magnifying their values: curious, empathetic and pioneering.
"We are a nonprofit, we don’t have deep pockets, and we need to make every penny of our marketing budget work hard. I know a lot of others in our sector feel the same. So if anyone else is pondering a change, I’d encourage going back to basics rather than creating a completely new identity. Have a look at what you’ve already got in your brand toolkit and see if it can be repurposed in creative ways to support a new direction you want to take."Huw Thomas, Director of Communications