Genetic Disorders UK
Amplifying a charity's message
Working to improve lives
Genetic Disorders UK is a charity that works to improve the lives of individuals and families affected by genetic disorders. As part of their fundraising work, they run the annual Jeans for Genes Day event.
We were commissioned to refresh the existing Jeans for Genes Day campaign materials. This built on previous successes, and further developed the overarching message. The campaign was rolled out over the course of the year, across both print and digital.