Genetic Disorders UK
Amplifying a charity's message
Working to improve lives
Genetic Disorders UK is a charity that works to improve the lives of individuals and families affected by genetic disorders. To support their of their fundraising work, Red Stone delivered a campaign for their annual Jeans for Genes Day event.
Campaign
We were commissioned to refresh the existing Jeans for Genes Day campaign materials. This built on previous successes, and further developed the overarching message. The campaign was rolled out over the course of the year, across both print and digital.