Food Standards Agency

A direct approach

The Food Standards Agency (FSA) is an independent government department responsible for food safety and hygiene across the UK. Red Stone has worked with the FSA since 2013 on a number of campaigns.

The FSA has a difficult task in educating the public to make the right choices when handling and preparing food. Communication has to be direct, factual, appealing to people without being patronising. We have taken this approach when creating and developing social media and print campaigns.