Moorfields Eye Charity

Moorfields Eye Charity raises money for breakthrough research, state-of-the-art equipment and innovative approaches to service delivery. Their work benefits patients with sight loss at Moorfields Eye Hospital and worldwide. With the number of people in the UK living with impaired vision set to double in the next 30 years, Moorfields work is more important than ever.

Red Stone were first appointed by Moorfields Eye Charity to create a campaign to increase awareness of eye health, and build new audiences through sign-ups to the charity's channels.