London 2012 Olympic and Paralympic Games
Working with a winning team
Brand expression for a world-class event
The London 2012 Olympic and Paralympic Games was a huge success, so it was amazing to be one of the agencies selected to create design work for the Games. The five-year period up to Games time gave us an invaluable insight into how an international event and its brand is built and sustained.
What we did
We were involved in a cross-section of disciplines and projects for the Games, attending agency days to present to other roster agencies and share knowledge and expertise.