The other health crisis
As the world attempted to contain the COVID-19 pandemic, other urgent health issues were struggling for visibility. With someone dying every 30 seconds from a hepatitis related illness each year, the impact and treatments available need to be made clear.
We were commissioned by the World Hepatitis Alliance to deliver World Hepatitis Day starting in 2021, and continues through to today. Its aim is to communicate the urgent need for action, by informing decision makers of the scale of the challenge and encouraging people worldwide to get tested.
Engagement
– Engaged and managed input from stakeholders throughout project
Planning
– Global campaign strategy and planning
– Media planning
Creative
– Campaign concepts and messaging
– Campaign for Hepatitis Testing Week
– Social videos
– Campaign film
– Campaign activation
Delivery
– Campaign guidelines and toolkit
– Multi-language campaign assets and templates
– Online pledge tool
Global Good Awards 2023
Bronze: ‘Best Campaign of the Year’: World Hepatitis Day
312m
#WorldHepatitisDay gained over 300 million X/Twitter impressions during the 2024 campaign
755m
people reached by global media coverage
51.2k
social media likes on Facebook and lnstagram
1.6m
views of World Hepatitis Day film on social media
A hard-hitting campaign
It was clear that the hepatitis cause would need a huge boost in terms of visibility and urgency.
We created a hard-hitting campaign identity, promoting the theme ‘Hepatitis can’t wait’. The approach makes it clear that people from pregnant mothers, refugees and migrants, health workers to newborn babies ‘can’t wait’ for action.
Ambition and scope
The campaign is ambitious in its scope – mobilising an international network of over 300 organisations in just under 100 countries working to eliminate viral hepatitis by 2030. In addition, World Hepatitis Day is one of the World Health Organizations' seven officially mandated global public health days.
We created adaptable resources for Alliance members to raise awareness and promote hepatitis testing in their own countries.
Mobilising support
To leverage support and broaden the reach of the campaign we created a simple pledge tool for the World Hepatitis Day website. Supporters are encouraged to raise awareness on World Hepatitis Day, get a test for hepatitis, or support their community and post their commitment on social channels.
Spreading the message, delivering results
To encourage worldwide participation, we brought the campaign to life over a range of touchpoints. A global relay across social media, poster templates and other printable assets as well as video and animated content are combined to spread the ‘Hep Can’t Wait‘ message and deliver measurable results for the campaign.
Campaign impact
The World Hepatitis Day 2021 campaign launched on 28th July and has continued each year since. In the first year #WorldHepatitisDay gained over 500 million Twitter impressions.
‘Hepatitis Can’t Wait’ materials were downloaded 30,000 times, ‘Hepatitis Can’t Wait’ videos generated over 350,000 views across social media platforms and the global virtual relay passed through 40 countries spanning every time zone.
World Hepatitis Day 2024 impact
2024’s World Hepatitis Day built on the strengths of previous year's campaigns – amplifying the individual voices of people living with hepatitis. The treatment was softened through giving photography more prominence and secondary colours were elevated. The engagement was impressive, making a huge impression across social media channels.
Let’s break it down
For the 2025 World Hepatitis Day campaign, we developed a new approach to communications with a focus on breaking down the stigma and myths around hepatitis.
The campaign was given the theme ‘Let’s break it down’, featuring medical experts answering hepatitis questions to help dispel any misconceptions, giving accurate information and advice, so that people could take well-informed action.
