North London Hospice

A digital first brand for a London charity

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The best of life, at the end of life, for everyone

North London Hospice serves the local communities of Barnet, Enfield and Haringey. Every year, they care for more than 3,500 patients who have a life-limiting illness – and support their families, friends, and carers.

Red Stone were appointed to create a new brand identity that would convey the unique energy and warmth of the organisation and the community it works with.

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What we delivered

– Brand workshops, interviews and supporter engagement
– Brand development
– Refreshed visual identity and new logo suite
– Templates and social assets
– Film and animation
– Fundraising assets
– Brand guidelines
– Uniforms, livery and retail signage guidance
– Website reskin

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A bolder brand for a broader audience

The hospice’s audiences are diverse – patients, staff, supporters, volunteers, families and friends of patients as well as policymakers, schools, local businesses and other charities. The existing brand was failing to keep pace, and was over-reliant on printed comms materials.

Our task was to build a digital first brand, to help shift perceptions about what a hospice can be, and that spoke to a wider audience while retaining existing supporters.

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Respectful and welcoming

The result is a welcoming brand, respectful of the circumstances in which it used, but designed to reassure whilst still having a necessary visual impact. The new symbol represents how, alongside delivering excellent clinical care, the hospice plays an important part in bringing together the local communities within three boroughs in the suburbs of North London.

The new visual identity will also be rolled out to the North London Hospices’s 17 shops across the boroughs.

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NLH Award badges

Better Future Awards, London 2022

Gold: Marketing: Identity and Branding

Creative Communication Awards (C2A) 2022

Honorable Mention: Brand identity/Branding category

IDA International Design Awards 2022

Honorable Mention: Multimedia Brand Identity

Better Future Gov Awards 2023

Silver: Graphic Design - Identity and Branding

"Finally a brand design vocabulary that isn't afraid to tackle the sensitivities and contention of a hospice service."

Juror, IDA International Design Awards

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