Inspiring a love of reading
Open a world of possibility
BookTrust’s vision is ‘A society where nobody misses out on the life changing benefits that reading can bring.’
BookTrust asked us to help them in a period of transition with a new brand to realise their vision. The new brand will help the Trust to be widely recognised, raise expectations, and inspire confidence and loyalty from all those who come into contact with their work.
As part of the branding programme, we developed the new visual identity and verbal identity for the Trust, supported by a set of identity guidelines.