North London Hospice serves the local communities of Barnet, Enfield and Haringey. Every year, they care for more than 3,500 patients who have a life-limiting illness – and support their families, friends, and carers.
Red Stone were appointed to create a new brand identity that would convey the unique energy and warmth of the organisation and the community it works with.
Engagement
– Engaged and managed input from stakeholders throughout project
Discovery
– Desk research and market analysis
– Brand workshop
Creative
– Visual identity system
– Logo and strapline creation
– Messaging and tone of voice
– Motion and brand film
– Iconography
Delivery
– Brand guidelines
– Multi-touchpoint brand assets
Better Future LONDON Awards 2022
Gold: Marketing: Identity and Branding
Creative Communication Awards (C2A) 2022
Honorable Mention: Brand identity/Branding category
IDA International Design Awards 2022
Honorable Mention: Multimedia Brand Identity
Better Future Gov Awards 2023
Silver: Graphic Design - Identity and Branding
Best Brand Awards 2024
Bronze: Identity and logo design
A bolder brand for a broader audience
The hospice’s audiences are diverse – patients, staff, supporters, volunteers, families and friends of patients as well as policymakers, schools, local businesses and other charities. The existing brand was failing to keep pace, and was over-reliant on printed comms materials.
Our task was to build a digital first brand, to help shift perceptions about what a hospice can be, and that spoke to a wider audience while retaining existing supporters.
Reaching new audiences – from digital to physical
We've continued to partner with North London Hospice, as part of a phased brand launch. Designing and building a new website rooted in accessibility has helped them reach people where they are, whilst a hyper-localised brand awareness campaign across Enfield, Barnet and Haringey is the first step in growing recognition and ultimately support to help the charity be there for even more people tomorrow.
