Waste is not inevitable
Papilo is a waste and recycling company with a focus on sustainability and the circular economy. Driven by a belief that there’s a better way for businesses to approach waste, they use data and bespoke technology to help their customers use less, reduce their environmental impact and turn waste into something new.
Red Stone partnered with Papilo to rename the organisation and transform their brand, repositioning them as a distinctly different choice within the sector and laying the groundwork for planned expansions into new markets.
Engagement
– Engaged and managed input from stakeholders throughout project
Discovery
– Market position
– Brand audit
Strategy
– Brand idea
Creative
– Naming and straplines
– Visual identity system
– Logo creation
– Data visualisation
– Iconography and illustration
Delivery
– Brand toolkit
– Website
– Multi-touchpoint brand assets and templates
Transform Awards 2025
Gold: Best visual identity by sector: Industrial and basic materials
iF Design Awards 2025
Finalist: Communication: Company Branding
Design Masterprize 2024
Winner: Brand Identity
Best Brand Awards 2024
Award of Excellence: Logo design
What’s in a name?
The company, formerly Roydon recycling, has been providing an alternative approach to the industry norm for some time, but their brand hadn’t kept pace with their innovative approach.
We conducted an extensive naming process, helping define the new direction and set the tone for the brand. Keen to position themselves as disruptors in the sector, with a focus on sustainability and insights, the name needed to shift expectations.
Sustainable transformation
A modified version of the word ‘papilio’ (Latin for butterfly), the concept of transformation became the starting point for the brand.
The brand idea 'Identify. Connect. Transform.' distills Papilo's powerfully simple belief that through data and insight, waste doesn't have to go to waste. We created a clean, simple logo that brings this idea of sustainable transformation to life in an unexpected way. Geometric, bold and precise, the logo reflects Papilo's position as insight-driven disruptors in the sector. The concept is distilled verbally in a new strapline – 'Sustainable transformation'.
Bold simplicity
In a sector that often falls into tropes around sustainability, but avoids focusing on the waste itself, Papilo wanted to flip the script. We heroed waste objects in a purposefully straight-up way – browning bananas and all.
Contrasting against this photographic approach, we developed a clean, rigorous approach to data visualisation – balancing in depth information with a simple, bold and accessible tone.
Pixel precision, real world impact
Equally at home on an app as a hard hat, the new brand intentionally leans into contrasts.
A new website – designed and built by Red Stone – and a strong graphic presence out in the world gives Papilo the tools to stand out in the sector as they gear up for growth.
