OpenCRVS is an organisation committed to making civil registration easy and valuable for everyone – believing that ‘for people to count, they must first be counted’.
Red Stone was approached to create a bold new visual identity and an intuitive product-led website.
Strategy
- Name exploration and strapline
Creative
- Brand creation
- Visual identity
- Website design and build
Delivery
- Brand guidelines
- Google slides and presentation templates
- Social assets
Engaging audiences in a complex eco-system
To engage governments, system integrators and development partners, the new brand and website for OpenCRVS needed to strongly reflect their ethos and ambitions as a sustainable long-term solution in a complex eco-system.
A global brand
Red Stone worked closely with the OpenCRVS team to understand existing brand recognition of their civil registration product. To support new organisation strategy and product re-launch we developed a new strapline: ‘Civil registration for everyone’.
We created a set of powerful and vivid graphic assets representing progression and impact. These bold, vibrant and colourful assets are used throughout the brand identity.
A product-led website
We planned, designed and built the new website to promote the features of the civil registration product. New user journeys are fully supported, and the global community can access support through OpenCRVS forums and groups.
