Brand refresh
The Money & Pensions Service (MaPS) faced a significant strategic challenge – a visual and communication disconnect between the MaPS master brand and its consumer-facing brand, MoneyHelper.
Both brands were communicating in silos, leading to audience confusion regarding their relationship and individual roles. MaPS, the master brand, lacked the clear visual link required to support the accessible, empowering presence of MoneyHelper.
Engagement
– Engaged and managed input from client and in-house team throughout project
Discovery
– Brand audit
Planning
– Project implementation plan
Creative
– Visual identity system
– Logo development
– Motion
– Iconography
Delivery
– Brand guidelines
– Bilingual assets
– Signage scheme
Brand implementation
Working with the newly refreshed master brand, we completed a realignment of all internal and external documents for launch plus pre-launch internal comms outputs. This was a complex process which saw us building a detailed project plan for the client and Red Stone to work through.
The re-alignment of the master brand strengthened the impact of two sub-brands – Talk money week and Talk Learn Do.
Talk money week
Talk Money Week is an annual campaign that encourages open conversations about personal finance, money management, and financial well-being. The initiative aims to break the taboo surrounding money-related discussions and empower individuals and families to make informed financial decisions.
Talk Learn Do
Talk Learn Do is a free resource helping parents and carers teach children aged 3–11 about money. By using fun games and hands-on activities, the programme encourages children to practice financial choices now, ensuring they become confident, money-savvy adults later.
We designed multiple outputs, consisting of characters created by illustrator Ryan Todd, bringing them to life in print and through animation.
