Big Lottery Fund

Internal comms campaign for leading grantmaker

Big Lottery Fund

Internal comms campaign for leading grantmaker

Disciplines

Encouraging better communication

The Big Lottery Fund needed a toolkit to help them communicate better among themselves, and asked for Red Stone’s help. As part of a business transformation programme, we helped people produce consistent internal comms, which incorporate four strands of activity – People Agenda, System, Learning and Customer.

  • BLF BPR logo 1400x940
  • BLF BPR strand logos 1400x940

A coherent identity system

There needed to be a coherent identity to all four strands of the programme. As a starting point, we took the circle of the core Big Lottery Fund brand. From here, we developed a colour palette and designed a set of simple style templates suitable for all users, as well as guidelines for employees producing more complex materials. The identity included a set of patterns, icons and suggestions for photography.

Outcome

The guidelines have proved a success across all groups of employees in the organisation.

  • BLF BPR icons 1400x940
  • BLF BPR-identity poster -white-background 1400x940

Related

Latest tweet

We’re reflecting on what we’ve achieved in 2017. Here’s what we got up to at the start of the… https://t.co/wDKks7VSrE
08 Dec 2017 11:50