World Animal Protection

New York pop-up and petition hand-in

World Animal Protection

New York pop-up and petition hand-in

Petition pop-up, New York

Building on the success of the ‘Change for Chickens’ campaign and tactical response to KFC’s ‘The Whole Chicken’ advertising campaign, World Animal Protection approached Red Stone to help create a buzz around their latest petition to KFC. 

This first stage of a two part campaign involved taking the petition to the streets of New York. 

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Petition hand-in, Louisville

Stage 2 of the campaign took place in Louisville with World Animal Protection activists handing in the petition to Yum! – brand owners of KFC.

Red Stone helped co-ordinate and create materials for the hand-in of the 500,000 people petition calling for KFC to end animal cruelty.

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