World Animal Protection

A film promoting an app to report lost fishing gear

World Animal Protection

A film promoting an app to report lost fishing gear

Disciplines

Showcasing a new app

World Animal Protection commissioned Red Stone to plan, create and deliver a film to promote a new reporting app. 

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Global gear reporting

Every year 640,000 tonnes of fishing kit is lost at sea, and the new app enables people to report where they have seen the kit.

Our film outlines how wildlife can be harmed by this lost gear, and shows how easy it is to report.


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