Girlguiding

Creating new handbooks for Girlguiding

Girlguiding

Creating new handbooks for Girlguiding

Disciplines

A new design approach

More than a hundred years after the movement began, Red Stone worked with Girlguiding on its biggest overhaul ever – including a redesign of its iconic badges and activities – to create a fresh and inspiring visual approach that is relevant to girls’ lives now. 

As part of the project Red Stone designed the new section handbooks for Rainbows, Brownies, Guides and Rangers.

  • Sh 1400X940 Brownies Pg2
  • Sh 1400X940 Rainbows Pg3
  • Sh 1400X940 Rainbows Illustrations 01
  • Sh 1400X940 Rainbows Illustrations
  • Sh 1400X940 Rainbows Pg22
  • Sh 1400X940 Brownies Pg1
  • Sh 1400X940 Brownies Pg17
  • Sh 1400X940 Brownies Illustrations 01
  • Sh 1400X940 Brownies Illustrations 03
  • Sh 1400X940 Brownies Pg3

Section handbooks

The new programme of badges and activities includes a range of topics, skills and interest areas and the section handbooks outline what it means to be a Rainbow, Brownie, Guide or Ranger. 

To avoid the handbooks appearing too formulaic or ‘text booky’ – each spread was looked at and crafted individually, to ensure it maximised the experience.

All illustrations were created in-house at Red Stone, and were tested at Girlguiding unit meetings, summer camps and jamborees across the UK.

  • Handbooks 1400X940 Presentation 1 5
  • Sh 1400X940 Guides Illustrations 06
  • Sh 1400X940 Guides Illustrations 05
  • Handbooks 1400X940 Presentation 1 4
  • Sh 1400X940 Guides Pg14
  • Handbooks 1400X940 Presentation 1 10
  • Handbooks 1400X940 Presentation 1 11
  • Sh 1400X940 Rangers Pg26 1
  • Handbooks 1400X940 Presentation 1 0

Testimonial

"Red Stone have done an amazing job in helping us to update our programme products and badges, and their work supports our mission to create opportunities for every girl in a way that is exciting, inspiring and relevant for their lives."

Kat Lee, Girlguiding Head of Youth Programmes 


Related

Latest tweet

Huge thanks to @DollyDeighton and @TheDrum #EveryGirl https://t.co/huNvXcJHaA
24 Jul 2018 19:39