Girlguiding

Design of the new Girlguiding badge and award books

Girlguiding

Design of the new Girlguiding badge and award books

Disciplines

A new design approach

More than a hundred years after the movement began, Red Stone worked with Girlguiding on its biggest overhaul ever – including a redesign of its iconic badges and activities – to create a fresh and inspiring visual approach that is relevant to girls’ lives now. 

As part of the project Red Stone designed the new badge and award books for Rainbows, Brownies, Guides and Rangers.

  • Handbooks 1400X940 Presentation 1 7
  • Rabs 1400X940 Rainbows Illustrations 0 4
  • Handbooks 1400X940 Presentation 1 6
  • Handbooks 1400X940 Presentation 1 8
  • Rabs 1400X940 Rainbows Illustrations 0 6
  • Handbooks 1400X940 Presentation 1 1
  • Handbooks 1400X940 Presentation 1 2
  • Babs 1400X940 Brownies Pg66 0 1
  • Babs 1400X940 Presentation 1 3
  • Rabs 1400X940 Brownies Illustrations 0 1
  • Rabs 1400X940 Brownies Illustrations 0 6
  • Rabs 1400X940 Brownies Illustrations 0 7
  • Rabs 1400X940 Brownies Illustrations 0 4

Badge and award books

We planned and designed the badge and award book for each section. The wirobound books outline what each girl needs to do to earn interest badges and theme awards.

We talked to members and non-members and began to develop a feel for how we could create a consistency in our approach but reflect the real differences that each age range expressed.

All illustrations were created in-house at Red Stone, and were tested at Girlguiding unit meetings, summer camps and jamborees across the UK.

  • Babs 1400X940 Guides Pg44
  • Babs 1400X940 Guides Pg52
  • Babs 1400X940 Guides Illustrations 0 2
  • Babs 1400X940 Guides Illustrations 0 4
  • Babs 1400X940 Guides Pg22
  • Rabs 1400X940 Rangers Pg20
  • Rabs 1400X940 Rangers Pg22

A distinct approach for each section

Although the books are packed with information, content was designed to make it easy to navigate through and read. Extraneous content was pared away to give only the necessary information and no more.

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Testimonial

"Red Stone have done an amazing job in helping us to update our programme products and badges, and their work supports our mission to create opportunities for every girl in a way that is exciting, inspiring and relevant for their lives." 

 Kat Lee, Girlguiding Head of Youth Programmes


Related

Latest tweet

Huge thanks to @DollyDeighton and @TheDrum #EveryGirl https://t.co/huNvXcJHaA
24 Jul 2018 19:39