Food Standards Agency

National public health campaign

Food Standards Agency

National public health campaign

Disciplines

Stopping the spread of a deadly food bug

In June each year the Food Standards Agency leads a national Food Safety Week. The focus of this year's campaign was Campylobacter – the most common cause of food poisoning in the UK.

  • Food Standards Agency Food Safety Week
  • FSA Food safety week 2014 leaflet 1400

Approach

The campaign's priority message counters the misconception that washing raw chicken is good food safety practice. We used a mixed graphic and photographic approach to highlight good practice in a direct and engaging way.

Used throughout June, the campaign ran in local community groups, the national press and on social media.


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03 Nov 2017 19:56