Food Standards Agency

National public health campaign

Food Standards Agency

National public health campaign

Disciplines

Stopping the spread of a deadly food bug

In June each year the Food Standards Agency leads a national Food Safety Week. The focus of this year's campaign was Campylobacter – the most common cause of food poisoning in the UK.

  • Food Standards Agency Food Safety Week
  • FSA Food safety week 2014 leaflet 1400

Approach

The campaign's priority message counters the misconception that washing raw chicken is good food safety practice. We used a mixed graphic and photographic approach to highlight good practice in a direct and engaging way.

Used throughout June, the campaign ran in local community groups, the national press and on social media.


Related

Latest tweet

Ohhhhh yeah! We’re looking forward to it 💪🏻 https://t.co/lhNWOeE0xH
19 Jun 2019 17:26