A better way to source
Reimagining food supply for a new age
Collectiv Food is reimagining the food supply chain, creating a fairer system that removes unnecessary intermediaries and reconnects producers and buyers.
Our comprehensive brand review is helping the company sharpen its offer. We ran a series of workshops and interviews, and used the insights we gained to create a set of brand principles centred around transparency, quality, and sustainability.
Our brand review provides the foundation for a new identity that has successfully set Collectiv Food apart from the traditional big players in the sector.
Transparency at every stage
A key part of the new brand is a bold graphic approach that puts produce front and centre and builds on the principle of transparency.
Beyond the expected
We developed a modular illustration style to expand the brand's visual language and offer a fresh, playful way to communicate with an industry that’s awash with food imagery.
Bringing it all together
We continue to work alongside Collectiv Food as part of the brand roll-out. This includes producing a range of materials from digital applications to large format signage to bring the brand to life.