Centre for Ageing Better

Giving a charitable foundation the tools to affect real change

Centre for Ageing Better

Giving a charitable foundation the tools to affect real change

Let’s make ageing better

Red Stone has worked with the Centre for Ageing Better to refresh their brand to help them achieve their vision of a society where everyone enjoys later life.

The brand refresh has been far-reaching – with both the visual and verbal identities being transformed.

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Moving forward

Building on the existing brand, we brought their graphic angle to the fore – representing the organisation’s forward drive for change. Used in partnership with a more proactive copywriting style gives the brand more flexibility to campaign, as well as being an authoritative voice on policy and research.

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How do we use data to show the impact of an ageing society in a meaningful way?

The Centre for Ageing Better regularly publish research and use data in their communications. We created a flexible data visualisation style that helps emphasise our ageing society and illustrate the need for action. 

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“Red Stone’s whole team is tremendous to work with – they make it so easy and stress-free to achieve our goals and more. The agency is brimming with a very talented group of people that have a load of experience, creativity and great people skills.”


Yehia Nasr, Digital Officer

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Assets to make a difference

The brand refresh included creating new icon, illustration and infographic styles, as well as a fresh approach to the foundations photography. These elements have been implemented in a suite of illustrated statistics.  

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Related

Latest tweet

Ha! We only went and won. Lush. Best annual report for @BPatientCap 🥇 #prcacfawards https://t.co/KDWrdCjyN3
20 Feb 2020 21:00