John Ellerman Foundation

A root and branch brand review

John Ellerman Foundation

A root and branch brand review

Disciplines

A brand new approach

Red Stone was invited to participate in a process to plan and develop the Foundation’s communications. This resulted in a root and branch design review of their identity and website.

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Approach

We initiated a consultation process with the board of trustees to frame the Foundation’s brand values and aspirations for the new site. Using the outcomes of this process, we developed the brand and site, giving advice on verbal identity and tone of voice as well as editing copy. With the proliferation of devices used for web access, we developed a responsive site that was retina display compatible for HD devices.

Outcome

Feedback from stakeholders and grantees has been positive with increased traffic to the site.

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