Food Standards Agency

National public health campaign

Food Standards Agency

National public health campaign

Disciplines

Stopping the spread of a deadly food bug

In June each year the Food Standards Agency leads a national Food Safety Week. The focus of this year's campaign was Campylobacter – the most common cause of food poisoning in the UK.

  • Food Standards Agency Food Safety Week
  • FSA Food safety week 2014 leaflet 1400

Approach

The campaign's priority message counters the misconception that washing raw chicken is good food safety practice. We used a mixed graphic and photographic approach to highlight good practice in a direct and engaging way.

Used throughout June, the campaign ran in local community groups, the national press and on social media.


Latest tweet

RT @MoveTheWorld: Tigers used as props for tourist photos are routinely abused and starved to make them safe for close contact with people…
19 Sep 2017 16:28