Bumblebee Conservation Trust

Digital fundraising campaign to help save bumblebee habitats

Bumblebee Conservation Trust

Digital fundraising campaign to help save bumblebee habitats

Disciplines

The British summer time is losing its buzz

Following the successful launch of the Bumblebee Conservation Trust's brand and website, they approached us to create a fundraising campaign to highlight the 'plight of the Bumblebee'.

The threat to bumblebee habitats is critical, and the campaign was an appeal to both new and existing audiences.

  • BBCT Spring campaign homepage 1400

Approach

We created an animated film outlining the environmental pressures faced by Bumblebees, supported by a call to action to donate via text or online. The film is used on the website and at events as an introduction to the Trust.

  • BBCT Spring campaign 1 1400
  • BBCT Spring campaign 2 1400
  • BBCT Spring campaign 3 1400
  • BBCT Spring campaign 4 1400

Outcome

The campaign exceeded its target, with the JustGiving total running at 122%.

  • BBCT Spring campaign justgiving 1400
  • BBCT Spring campaign ads 1400

Related

Latest tweet

RT @paulamaif: @Booktrust Thank you for the pack and book, my little girl was so excited to bring it home from nursery. #BookTrust #bathboo
19 May 2017 08:31