UK Dementia Research Institute

Brand creation for a new research institute

UK Dementia Research Institute

Brand creation for a new research institute

Disciplines

Advance science

The new UK Dementia Research Institute (UK DRI) is a £250m, UK-wide institute which will bring together world-leading expertise. 

Red Stone was brought in to create a brand to reach out to researchers and versatile enough to appeal to the general public and government. The primary driver for the brand is the recruitment of staff to the Institute, which aims to engage up to 400 scientists in a rich and varied programme of creative dementia research.

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Authority, optimism and conviction

The mark is an expression of the virtual connection to hundreds of researchers across the UK towards the common goal of curing dementia. The new brand supports this by helping the UK DRI communicate with authority, optimism and conviction.


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Launch website

As part of the project we also designed and implemented a website as a minimum viable product for brand launch.

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17 Oct 2017 18:17