BookTrust

Reinvigorating a charity’s brand

BookTrust

Reinvigorating a charity’s brand

Disciplines

Visual identity

The BookTrust logo represents a step-change in the expression of the brand. A new strapline ‘Inspire a love of reading’ focuses the brand proposition and the B/heart symbol is a strong signifier of the emotional impact that words can have.

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Print material

The brand had its first outing at London Book Week, with a core set of print materials we designed to push the new BookTrust messaging.

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  • Book Trust Brand Large-image 1400x940

Brand assets

The symbol is used as a flexible brand asset containing illustration to boost recognition of the brand.

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Related

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22 Mar 2017 13:16