BBC

A five-year BBC Learning campaign

BBC

A five-year BBC Learning campaign

Disciplines

Inspiring a love of nature

Breathing Places, a major BBC Learning campaign, aimed to inspire and motivate people to create and care for nature-friendly green spaces where they live. Red Stone was involved in shaping the campaign over a five year period.

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  • BBC Breathing Places tree poster 1400
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Approach

We created a rich, coherent brand with applications across digital and print, aimed at engaging multiple audiences. This involved the development of visual identity guidelines along with a separate set of guidelines on writing style.

Outcome

The identity was rolled out across a number of public facing materials and was successful in engaging and recruiting potential project partners.

  • BBC Breathing Places 9 1400
  • BBC Breathing Places 8 1400

Project a glance

Brand creation and development
Brand guidelines
Illustrated books
Printed collateral
Sub-brand development
Tactical sub-campaigns
Website look and feel
Writing style guidelines

  • BBC Breathing Places 10 1400

Community take-up

The campaign reached a broad range of people across the UK with community, schools and workplace events.

  • BBC Breathing Places website 1400
  • BBC Breathing Places SWAT 1400
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Latest tweet

We’re reflecting on what we’ve achieved in 2017. Here’s what we got up to at the start of the… https://t.co/wDKks7VSrE
08 Dec 2017 11:50