BBC

A five-year BBC Learning campaign

BBC

A five-year BBC Learning campaign

Disciplines

Inspiring a love of nature

Breathing Places, a major BBC Learning campaign, aimed to inspire and motivate people to create and care for nature-friendly green spaces where they live. Red Stone was involved in shaping the campaign over a five year period.

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  • BBC Breathing Places tree poster 1400
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Approach

We created a rich, coherent brand with applications across digital and print, aimed at engaging multiple audiences. This involved the development of visual identity guidelines along with a separate set of guidelines on writing style.

Outcome

The identity was rolled out across a number of public facing materials and was successful in engaging and recruiting potential project partners.

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Project a glance

Brand creation and development
Brand guidelines
Illustrated books
Printed collateral
Sub-brand development
Tactical sub-campaigns
Website look and feel
Writing style guidelines

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Community take-up

The campaign reached a broad range of people across the UK with community, schools and workplace events.

  • BBC Breathing Places website 1400
  • BBC Breathing Places SWAT 1400
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Latest tweet

RT @alzheimerssoc: .@ITV and @Channel4 are uniting for a special broadcast of our new TV ad tomorrow at 8.55pm #UnitedAgainstDementia https…
24 Apr 2017 19:45