BookTrust

Campaign to encourage families to read together

BookTrust

Campaign to encourage families to read together

Disciplines

Bath, Book, Bed

Did you know that a regular nightly bedtime routine is associated with improved sleep in young children? Following Red Stone’s rebrand of BookTrust, we were delighted to be commissioned to create the identity for a unique campaign to encourage families to read together every night.

The Bath, Book, Bed campaign is a simple solution to sleepless nights, and we were brought on board to create a fun, memorable and clear approach to appeal to families with younger children.


  • Book Trust Bath Book Bed Identity Large Image 1400x940 1

National coverage

The Bath, Book, Bed campaign has been widely promoted with Jo Frost and Peppa Pig's Daddy busy sharing their top tips – including a feature on the One Show.


Related

Latest tweet

RT @paulamaif: @Booktrust Thank you for the pack and book, my little girl was so excited to bring it home from nursery. #BookTrust #bathboo
19 May 2017 08:31