Catch 22

Branding for a social enterprise start-up

Catch 22

Branding for a social enterprise start-up

Disciplines

Helping young people into the jobs market

Auto22 is a new commercial garage, run as a social enterprise for the charity Catch22. Part of Catch22’s remit is to help young people enter the job market, but that isn’t easy when jobs are thin on the ground. So Catch22 came up with a solution – set up a social enterprise and offer young people the work experience they need to win their first job.

  • Auto22 Brand Large-image 1 1400x940
  • Auto22 Brand Large-image 2 1400x940
  • Auto22 Brand Large-image 3 1400x940

Approach

Red Stone generated the name for the new enterprise, and created a contemporary new identity. We designed and developed the website as well as all marketing materials, including three promotional films.

Outcome

Auto22 is now a thriving enterprise which has plans to expand the programme with more garages, as well as ventures into other trades.

  • Auto22 Brand Large-image 5 1400x940
  • Auto22 Brand Large-image 4 1400x940

Related

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17 Oct 2017 18:17