BookTrust

Identity for a membership scheme

BookTrust

Identity for a membership scheme

Disciplines

Even a successful charity needs friends

BookTrust supports over 2.5 million families to read with their children by giving books, guidance and resources. Following Red Stone’s rebrand of BookTrust, we helped to launch their Friends scheme with a sub-identity and supporting resources.

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Famous combinations

To launch the BookTrust Friends scheme, we created a campaign that used the names of famous friends from children’s stories together with a new take on the master logo. 

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A collection of Friends

We art directed the photoshoot to give BookTrust an image library of portraits for use on fundraising, promotional and campaign-related collateral.

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Related

Latest tweet

RT @paulamaif: @Booktrust Thank you for the pack and book, my little girl was so excited to bring it home from nursery. #BookTrust #bathboo
19 May 2017 08:31