The Money Advice Service

Helping to launch a new public service

The Money Advice Service

Helping to launch a new public service

Selected projects

Launching and sustaining a brand

The Money Advice Service was set up by Government to offer clear, unbiased money advice. For free. As one of three agencies on the creative design roster, we were commissioned to create the new corporate brand identity for the Service. The brand was implemented across a full range of communications and marketing material.


What we do

Brand creation
Brand guidelines
Environmental graphics
Infographics
Literature programme
Moving image
Reporting
Signage
Website development

Branding

We worked with the brand team and senior management team to steer and develop the brand strategy and the visual and verbal identity. This resulted in a set of brand guidelines with a clear rationale to maximise uptake by making compliance easy and straightforward.

Environmental

Following the launch of the new brand, the Money Advice Service relocated from their Canary Wharf offices to new headquarters in Holborn. The move presented a timely opportunity to extend the brand into the Service's new space and reinvigorate internal brand perceptions.

Print

To prepare the ground for the organisation's 'digital first' strategy, we realigned all print materials and optimised them for delivery as downloadable PDFs.

  • MAS Brand 1 1400x940
  • MAS Brand logo 1400x940
  • MAS CLIENT Large-image 1400x940
  • MAS FCUK-1 1400x940
  • MAS Interior 2 1400x940
  • MAS CLIENT Large-image 2 1400x940

Environmental

Following the launch of the new brand, the Money Advice Service relocated from their Canary Wharf offices to new headquarters in Holborn. The move presented a timely opportunity to extend the brand into the Service's new space and reinvigorate internal brand perceptions.

Reporting

'The Financial Capability of the UK' is a major study of changing financial behaviours across the UK. Our task was to communicate these findings in powerful and accessible way, and to support the finding we developed a series of compelling infographics which were licensed to partners including the BBC and MoneySuperMarket.

It’s been fantastic working with you over the past few months. We’re so proud of our new brand and have you to thank for all your hard work.

Brand manager


Moving image

To explain the new service’s mission


Related

Latest tweet

Looking forward to tonight's #DesignClub. Starting with talk about design maturity. Better listen closely...
17 Oct 2017 18:17