Foreign and Commonwealth Office

Promoting the UK’s interests around the globe

Foreign and Commonwealth Office

Promoting the UK’s interests around the globe

Foreign and Commonwealth Office

The Foreign and Commonwealth Office (FCO) promotes the United Kingdom's interests overseas, supporting UK citizens and businesses around the globe.


What we did

Brand identity
Brand guidelines

Brand identity

The UK Pavilion at Shanghai Expo 2010 was a large project for us. The challenges of a Chinese/English identity were an added complication to an identity that had multiple partners and stakeholders.

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Guidelines

In addition to the Expo identity, we have designed and produced identities and guidelines for other FCO initiatives. The identity we designed for Host2Host was developed to help host nations of sporting events make the most of business opportunities.

The logo you designed for us seemed by far the best at Shanghai, and I am sure its flexibility was a major part of the success of our branding, marketing and communications work.

Director Shanghai Expo 2010



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